AR is drastically changing how people interact online. The same is true for virtual dating, which is now powered by animated emojis, 3D avatars, and augmented reality face filters. These features give users more options for self-expression and building meaningful connections. Be it the distance, the pandemic, or busy schedules, there are many reasons why people go on video dates, and why virt (“virtual hanging”) can be part of a healthy and fulfilling relationship. This article discusses how AR can enhance the online dating experience to make it more appealing and engaging for users.

The dating culture has changed significantly

Augmented reality dating apps have transformed the way we look for partners. Some critics say that Tinder, Bumble, Grindr, and similar services have led to a “dating apocalypse”, with romantic relationships downgraded to hookups and sexting. Others argue that such apps are simply a reflection of the evolving nature of dating and one which is now universally accepted.

New things frequently trigger criticism, but the numbers indicate a big change in dating culture. According to The Atlantic, 93 out of 1000 couples profiled in the Times’ wedding announcements section met on dating apps. The Financial Times reported that up to 75 percent of heterosexual couples met online in 2019, while eharmony claims that 50 percent of all UK couples will have met on dating apps by 2031.

These apps have also brought along the “swipe culture”, which significantly shortens the time needed to find a match. (altro…)