Albert Einstein (bear with me here) once said that, “insanity is doing the same thing over and over and expecting different results.” That’s right, one of the most intelligent men to ever exist warned us that doing the same thing again and again, will always land us in the same situation.

This new research from global dating app Inner Circle reveals that sticking to a type is crushing singles’ chances of meeting great people, and is responsible for a new dating trend that is emerging: Groundhogging.

For reference, the term Groundhogging links to the film Groundhog Day, where Phil (played by Bill Murray), a self-centred weatherman, finds himself in a living nightmare when he discovers that he wakes up every morning to live the exact same day over and over.

Of course, the film version ends with him changing his destructive ways and falling happily in love with his colleague, Rita (played by Andie MacDowell), however, in real life, we’re not guaranteed the same happy end

Groundhogging refers to the idea that people are going for the same type of person over and over again, whilst expecting different results. People pick out someone who fits their ideal type, date them, but end up feeling underwhelmed. Instead of breaking out of this cycle, when they turn back to dating apps, they end up swiping someone else who fits the same profile. The groundhogging cycle resumes.

As singles we might think that we know what we want, but the research shows it’s not working out. (altro…)